dentsu dissolves Vizeum under iProspect, new entity to roll

dentsu dissolves Vizeum under iProspect, new entity to roll out in phases


dentsu dissolves Vizeum under iProspect, new entity to roll out in phases
Details
14 January 2021
Dentsu International has folded Vizeum under iProspect, with the new entity led by global president Amanda Morrissey (pictured below), bringing together more than 8,000 media and performance specialists across 93 key global markets. The new agency will be launched through a phased market plan over a three-month period and is targeted to complete by 31 March this year. 
While dentsu has yet to iron out the specifics for how the integration will impact its Asia Pacific operations, its spokesperson told
MARKETING-INTERACTIVE that "the new iProspect media agency will access the broader dentsu capability set, allowing clients the flexibility to build bespoke and specialised teams with resources from across the network seamlessly".

Related Keywords

Malaysia , Singapore , Ashish Bhasin , Prerna Mehrotra , Asia Pacific , Peter Huijboom , Amanda Morrissey , Dentsu International , Media Scaled Services , Media Scaled , Dentsu , Vizeum , Iprospect , மலேசியா , சிங்கப்பூர் , ஆஷிஷ் பாசின் , பிரேர்ா மெஹ்ரோத்ரா , ஆசியா பெஸிஃபிக் , அமண்டா மோரிஸ்ஸி , தெந்ட்சு சர்வதேச , மீடியா அளவிடப்பட்டது சேவைகள் , மீடியா அளவிடப்பட்டது , தெந்ட்சு ,

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