Amanda Morrissey Dentsu has confirmed its intent to integrate iProspect and Vizeum to create a new, future-focused, end-to-end global media agency under the iProspect banner. By integrating these two agencies, dentsu brings Vizeumâs media strategy and planning, storytelling, and brand building capabilities together with iProspectâs digital expertise, audience knowledge, and performance mindset. Advertisement Clients will have access to the unique capabilities of both agencies, all from one integrated team leading the new territory of performance-driven brand building by delivering digital-first media strategies underpinned by data and technology at every touchpoint in the consumer journey. The new iProspect media agency will draw from the broader dentsu capability set, allowing clients the flexibility to seamlessly build bespoke and specialised teams with resources from across the network. Clients will gain access to expansive new audience insights, integrated and more effective strategies, market-leading planning and activation, and unparalleled business performance. Carat and dentsu X clients will continue to access industry-leading digital performance services through our dentsu Media Scaled Services.Â