Despite pushback, Apple to enhance app privacy By Sunday Apr 25, 2021 The Apple logo is seen at an Apple Store, as Apple's new 5G iPhone 12 went on sale in Brooklyn, New York, US October 23, 2020. — Reuters/File An update to the software powering millions of iPhones around the world kicks off on Monday. Apple will begin requiring app makers to tell users what tracking information they want to gather and get permission to do so. The move by Apple, which has been in the works for months, has sparked a major rift with Facebook and other tech rivals. With an enhanced privacy feature, an update to the software powering millions of iPhones around the world kicks in Monday that experts fear will roil the internet advertising world.