friend, good to talk to you. always have good advice for you when i get to talk to you on the air. and i don't understand why you don't just call me and tell me this stuff. just call me and tell me. >> i could text you. i could text you, but then you're probably not going to like it as much, t.j., because what cnnmoney has found out, cnnmoney has done a little digging here, and they found out that text messaging actually has quite the markup let's say, oh, 6,500% of a markup. that's because they're short, quick, and cheap to send the text messages and they cost the carriers a third of a cent to deliver, but most of us pay for a text plan with our cell phone bill, so it usually costs 20 cents going out or ten cents coming in and most of us have a bundle that says you know what, unlimited texting. they are making money hand over fist when it comes to texting, t.j. >> it only costs them very little to allow you to send the thing, but they're charging you