mindful about not growing the p company too fast said no. >> this is a feather encased dress. >> reporter: he has moved into a 9,000 square foot studio. >> they'll have to name the building after you. >> reporter: i was told if i take over another floor, it would be named after me. i'm working on that in the next couple of years. >> reporter: expanding the brand beyond clothes, sunglasses and shoes come next and even designing cameras for general electric. . do you worry about spreading yourself too thin. >> there's always worry, being too much or too little or just enough. the challenges, i've always gone with my gut feeling and i go for it. >> reporter: what he got at the inaugural ball was a real moment, a real chance, it was his to make something or squander. he has built on it in an intelligent way.