designers or college students or adults or game companies could go after a pool of 100k in potentiaprizes and help with marketing and distributing their game especially for those that are focused on underserved populations. >> you mentioned companies. are companies involved in this? are they putting up some cash? >> companies are absolutely backing this because when i talk to ceos, i don't care if they're from dell to microsoft or anywhere in between, they're concerned about the pipeline issue. where is the future of our echk nears coming from? microsoft is behind this, amd and the entertainment software association behind this and a slue of other partners that want this to be successful. this is inaugural launch, the first kickoff of what intends to be several years of this type of competition. >> folks sitting at home maybe they're gamers or designers. they want to find out about this. where do we look? >> two places, stemchallenge.org. stemchallenge.org.