users, they donate cash, and receive rewards in return. nancy strickler is co founder. >> so it's not chaerd. >> it's not charity, it's somewhere between patronage and commerce. >> more than 200,000 people from all over the world have given $20 million to projects in the year-and-a-half kickstarter has been around. >> sure. well, there's another one right now going really crazy. it's called gliff and it's basically a really clever iphone stand. >> the makers of the stand raised 36,000 the first day online. >> wow. and so what do people get in return? >> so here they get the stand for 20 bucks. >> in cambridge, massachusetts, he raised $1600, enough to secue a five-year lease for his shop. >> we have people as far away as finland have donated. >> sights like kik starter, and