business correspondent christine romans keep saying jack rather than julian assange? >> because i got my haircut in paris one time at a place called jack assange and i can't get it out of my head. >> reporter: a lot of pundits want julian assange's head and not for a haircut. >> should be prosecuted. >> i think anything less than prosecution is too kind a penalty. >> i think assange should be assassinated. >> that's pretty harsh. >> well, i'm feeling very manly today. >> reporter: through it all -- >> this time, assange took a wikileak all over the state department. >> reporter: we've wondered, what's a wiki? >> wiki. wiki. wiki. >> reporter: in hawaiian, the word wiki means quick. note the usage when summoning paramedics in this film clip. >> it's all good. they're coming wiki wiki. >> reporter: wiki also refers to a collaborative website. the name of the wikileaks founder even crept into the white house briefing when press secretary robert gibbs flicked a