a traditional tailgate includes food, drink and lots of garbage. >> average game day. we are producing almost 40,000 pounds of trash. >> the waste generated was incredible. i felt sad that was a culture we fostered and allowed to happen. >> reporter: some university of georgia students started their own team and began a game day recycling program. they educate fans on ways to have greener tailgates and make it easier. >> reporter: it may seem hard to get 90,000 people this excited about anything but football shall the epa found a way to level the playing field. >> game day challenge was a way for the environmental protection agency to get involved in trying to eliminate the amount of waste that happens on a university campus for gameday. >> reporter: about 80 colleges and universities participated. they collected more than seven tons of bottles and cans during