you need the patch. (announcer) icy hot patches. targeted no-mess relief. icy to dull pain. hot to relax it away. pain's no match for the icy hot patch. about ten minutes to the top of the hour now. next up, a story about pole dancing. but it's maybe not what you're thinking here. nadia bilchik, don't make a liar out of me. now that we're thinking. >> as you said, it's not pole dancing. this is real pole dancing known as mallakhamb. it's an ancient indian art. malla means wrestler, and khamb is the pole. take a look at this. this is the indian pole dancer. look at the strength that it takes. note that his feet do not touch the pole. that wok sacrilegious.