stuff, isn't it? what is the priority for the red cross right now? >> well, right now food, shelter, medical supplies. those are the top priorities. and the japanese red cross has deployed almost 100 medical units with about 700 medical personnel out into as many communities as they can reach to help provide assistance. in addition, people are suffering from hypothermia, particularly the elderly. so the sheltering is extremely important to get people out of the cold. and as the operation starts evolving into recovery, i'm sure that the building damage getting people back into permanent homes is going to be the next big priority. >> it's clearly an enormous task that you face, and the red cross does an incredible job in situations like this. and just to remind people, if you want to help, the best and quickest way is to text "red