away. >> jerry weintraub is -- >> jerry weintraub is -- >> jerry weintraub is -- >> jerry weintraub is -- >> he's a puncher. >> he never gets down and quits. he's that guy. he's the cliched guy that fights harder. >> it is a rare bird. >> he's a lot of things to a lot of different people. >> he's ringling brothers, barnum and bailey. >> houdini. >> forrest gump. >> you can't buy him dinner. >> he knows how to [ bleep ] with somebody. >> tough as nails but his a mushy, marshmallow center. >> that's one of the great personal commercials i've ever seen, jerry. you can buy that. if i was to ask you, jerry weintraub is -- what would you say? >> on "piers morgan tonight." >> how would you describe yourself? >> you know, it's hard for me to describe myself. that's why i -- you can't produce your own documentary. and people ask me, where did all this come from, and how long did it take to write the book and