well, it should. because loyalty is a two way street. and when one side gives the other has to give back. so every action is a reaction. every push is a pull. and every ounce of dedication by one party should be met with the same amount of dedication by the other dedicated redcoat customer service. more first-class upgades. miles that don't expire. this isn't benevolence. this is our business. and the next time an airline asks for yours ask them first: what they've done to deserve it.