with cable and licensing. but if any company has the clout to do it, it is apple. so looking forward to that itv, probably later in 2012. >> i got that book for christmas. i haven't gotten to that part. i have to flip ahead and see. and a new kind of photography? >> yes, no camera got more attention than one that isn't even on the market. this is litro. it uses a whole entirely different kind of photography. only has three buttons on i. it has a zoom, a shutter and a power button and it's about using light field gadgetry. it doesn't look like a camera, right? i it gives you the capability to take any photo and to go back and change the focus and gives you more power as an amateur photographer. i will say it's a high price