act from the classic motown hitsville system. >> motown was unique. record companies were run by businessmen. we had a music man at the helm. berry gordy. he was the song writer. he said we're going make music for the world. >> ironically he was trying to make black music to cross over to the white world and ended up being the creator of the best black music ever. >> he created a machine. where you take the artist, polish them up. and a great package they can play the "ed sullivan show." and kill. >> back in the sixty, marvin guay wanted to be frank sinatra. he was clean, svelte. all that changed in the '70s. >> why can't i make a regard like the beatles? i'm selling records like they sell. why can't i have that artistic expression? ♪ punish me with brutality ♪ talk to me