but who's gonna save me? [ voice breaking ] and that's when i realized... i'm allergic to wasabi. well, i feel better. it's been five minutes. talk about progress. [ chuckles ] okay. well, maine retailer l.l. bean is being pulled into the political cross fire after president-elect donald trump publicized a board member's support of his presidency in a tweet. >> now, the feet galvanized support for the brand for some. but it also sparked an unwarranted or unwanted boycott movement. cnn's jason carroll has details. >> reporter: boy colt l.l. bean not if the president-elect has anything to say about it.