new olay regenerist helps take years off your skin age so you can look younger. who needs dna when you have olay? new regenerist. because it's here. cue the confetti. say hi to xiidra, lifitegrast ophthalmic solution. xiidra is the first prescription eye drop solution approved to treat the signs and symptoms of dry eye. so give your eye doctor a ring, and your eyes just might thank you. one drop in each eye, twice a day. the most common side effects of xiidra include eye irritation, discomfort or blurred vision when the drops are applied to the eyes, and an unusual taste sensation. to help avoid eye injury or contamination of the solution, do not touch the container tip to your eye or any surface. if you wear contact lenses, remove them before using xiidra and wait for at least 15 minutes before placing them back in your eyes.