into mashups. >> performing together with a single united purpose. >> oh, my god! look at what you did to him! >> that's what makes the world's leading airline flyer friendly. >> their parody as from other airlines, southwest, we beat the competition, not you. and an actual, real ad from emirates airlines. mocking united with its own slogan, and this, became comply with me. >> and we'll beat you so badly, you'll be using your own face as a flotation device. >> reporter: united is now the one taking a beating and it's the internet that's being unfriendly. jeanne mos, cnn, new york. and we'll be right back. so you're having a party?