>> motown was a very unique place because a lot of record companies were being run by businessmen. we had a music man at the helm. berry gordy was a songwriter. he said we were making music for the world. >> ironically he was trying to make black music to cross over to the white world and ended up making the greatest black music ever. >> he created a machine. where you take the artist and polish them up. and make them a great package where they can play "the ed sullivan show" and kill. >> back in the '60s marvin gaye wanted to be frank sinatra. >> he was clean-shaven, svelte. and all that changed in the '70s. >> why can't i make a record like the beatles? i'm selling records like they sell. why can't i have that artistic expression? ♪ punish me with brutality ♪ talk to me