molly mchugh is here, an expert in this. let's dive right into these ads because it's the ad content that's concerning, okay? we have a few of the right-wing ads on screen, but let's talk about this one, showing a depiction of jesus arm-wrestling with satan. it says "satan, if i win, clinton wins." "jesus, not if i can help it," from a group called army of jesus. what's the goal of this ad? is this as simple as pushing trump as a candidate for president? >> i think there are a lot of layers in the ads, but the truth behind all of this stuff is they're not just information, and this is really key in this first batch of ads that's been released. and granted, it's only a handful and there are supposed to be thousands more, but we'll see, but it's not just about information, it's about activation and mobilization and behavioral change within a population. and this one in particular seems