this price cut for battery replacement do you think go deep enough for angry apple fans? >> it's interesting because we found out about this a read it form, social media form, and people complaining about t then we got a tech blogger that gave us data. but people still seem to be upset. even marco rubio has been tweeting about this. check out this tweet, the problem isn't the phone, just arrogance of apple remoting controlling how they work and add mitt it only after getting caught. so when you have a u.s. senator talking about how upset they are, shows how much it got under people's skin and why apple had to react now. >> all right. samuel burke, thanks so much. happy to see you.