this recognition that they could take private land and private owners themselves could profit by restoring these areas. now, until recently, this land was mostly used to livestock, but a lot of people decided, well, we could get more revenue if we do game ranching. you'd actually get much more money than raising cows. in this model, they're filling the market by first growing rarer species like sable that are still attractive for hunters and you can start breeding your buffalos so they have abnormally huge horns. then as the market sat rates people are thinking, uhe, well, you know, i've if got all this land and we can bring back biggive for. now you've actually got a restored ecosystem. and so this has been a success story. there are far more lions in