creepy. >> i would throw in shady, too. you bring up a good point when you use obviously campaigns that this is not just going to end up being the trump campaign. michael, as we know, are there potential legal ramifications that you see at this point moving forward? >> well, it appears from the reporting and it's still early and we have to be careful about that, it appears that there were data privacy breaches here. that is, even if it's true that facebook said that this professor received permission of 270,000 people to sign up for his app and take a psycho metric test, they then use that data in a link analysis way to acquire others who did not sign up and receive permission. you have this potential -- facebook is not calling it a data breach, but it's pretty close to a data breach. it's a misapplication of data