was. -- >> that is the brand that was part of the brand. >> absolutely. now, he may have personal reasons, he was married at the time, he had, i think his son was just born, so that's probably not a fun conversation he wants to have with melania, but to go through this -- you know, we had the cohen statement and what he said and he tried to separate trump from all this, and then to go to the redick lusness with giuliani speaking off the cuff. and now trump trying to clean it up today but not clearly, just give a few sentences about what happened. i suppose -- i don't think anyone believers it -- but i suppose he can stick to his denial that the fair itself is made up and he could say, but, he thought the allegation was so damaging that he had to enter into this agreement. but, it's just so strange that