with a straw completely up its naval cavity has companies like mcdonald's and starbucks doing away with plastic straws. but yet every day most of the things you buy are wrapped in plastic. how many people drink water out of plastic bottles? the soda companies are still pumping out massive amounts of drinks in plastic bottles. you've got stop it at the source because this is -- this is the result of recycling, not exactly. >> i think we have to -- we campaign six years and this turtle with the straw in the nose, that's an old video. i think now is the moment, now is the moment, the climate of change. and i think the companies only move and i know the companies only move because there's pressure from their own clients. and that is what we are responsible for. we are all about creating this moment where people understand that an old technology like plastic needs to go. and also we have to face the stuff that is already out there. and it will take a moment.