would lose viewership over time. >> lex, don't! >> because of the audience misses an episode, they would be inclined to stop watching it because they would feel like, i missed one and now i don't know what's happening. >> there had been amazing shows that had been serialized. they never had syndication value because you couldn't revisit them. but there's almost no better hook. it's like a book you can't turn down, you go, i'm going to watch a little bit more. >> "24" was set to debut in november of 2001. the pilot climaxes with an assassin blowing up a passenger jet in midair. fox orders this. fox schedules it. 9/11 happens. suddenly the show which seemed like this goofy thing about keifer sutherland chasing after middle eastern terrorists becomes the most timely show on television because that is all