to take their ads off breitbart.com since late 2016. that is quite a feat, since up until july the group remained anonymous. that's when their founder was unmasked by the daily caller. adding insult to injury, the fascination with breitbart.com is apparently fading. they've seen a steady decline of visitors and views since december of 2017. joining me now is the man behind the community that went after breitbart, the founder of sleeping giants, who joins me for his first television interview. matt, it's great to have you. tell me what the catalyst was to make you go after breitbart and why you targeted programmatic advertising. >> well, it was right before -- right after the 2016 election. i was pretty disgusted with the tenor of the rhetoric coming out, just everywhere in the news. it seemed very racist to me and bigoted. just everything was seeming