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homeless. netflix is pleading with viewers to stop imitating sandra bullock in the hit movie "bird box." >> you hear something in the woods, you tell me. you hear something in the water, you tell me. >> bullock's blind box challenge in the movie's world has given rise to the real world internet craze. viewers blind folding themselves hoping to go viral and hurting themselves in the process. videos all over the internet of people staggering through their homes or outdoors. netflix released a warning. do not hurt yourself with the bird box challenge. we are devolving. >> 45 million people streamed that show. >> dear god. >> the movie. >> not the challenge. >> it has been wildly popular. >> she is a lovely actress. let's get a check of cnn business. i'm bullish on bullock as well.