i'll canned it over to kate after a break. when i believe in something, i'm all in. so if i'm gonna be blonde, it's got to be great. superior preference hair color from l'oreal. translucent, liquid gel formula. luminous, fade defying color that lasts. with incredible dimension- incredible life. preference from l'oreal paris. 52 fade-defying shades that last. i own this blonde, and i'm worth it.