how we look at life. but second, anthropology tells you to look at others that seem different from you, whether that's in the next department or end of the road or the other side of the world, but also because you can flip the lens and look back at yourself. a fish can't leave water unless they jump out of their fish bowl. i used those tools to look at the tribe of bankers who were creating all the funky innov innovations, and using that technology, i could see how the bankers had tunnel vision, had lost sight of any sense of context or consequences for what they were doing and how their creation myth around innovation was riddled with dangerous inconsistencies. that helped me to see that the financial crisis was coming, and