new market as c.e.o. group would create a new subsidiary in the us called cambridge analytical. except i wanted the idea is to hide behind another structure presenting themselves as an english company newly arrived in the us cambridge analytic who will offer roughly the same services. in creating cambridge analytic s.c.l. partnered with an american billionaire and not just any old one a mathematician specializing in data robert mercer the vice president of the firm of his faithful stalwart steve bannon before he joined the trump campaign. from the outset the objective was clear nothing less than a revolution in the way election campaigns were conducted despite multiple interview requests cambridge analytical has always refused to speak with us so to