space through their biggest competitor. we visited a news paper website the blue cross of the. advertising was brokered by google. blue cross means it means the ad has been played in from google's network of appetizers so google knows you need a washing machine and has played. the corresponding advocate he sometimes doesn't need a fractions of a second. you don't notice a thing. the advertising space was basically auctioned off in the background it's a complex process operating in the background in real time that's anyone who uses the internet will be familiar with the phenomenon of adverts following them around and it's a revolution for the entire advertising market with. google advertising to newspapers and takes a big cost of thirty percent. we visited