the theme for this year's calendar is especially up to date and i think it will go a long way towards modernizing the farmers' image so i like. using pinups for public relations there's nothing new australian firefighters pose with animals. a canadian beard and moustache put out a tale in cheek calendar. the german handy men and women cover up with sex appeal. often it has to do with a target group that would hang this calendar in their office. it might be handed out very selectively or sold in stores. very often the target mail. that you see that you can get attention or interest with a good open up or new calendar. andreas beds can conduct research into sexualization and gender roles in advertising he says the adage sex