uses the ai made images as inspiration and sometimes incorporates them into his new pieces. the movie and marketing industry is experimenting with ai as well this car ad for example is based on a script generated by i.b.m.'s watson computer system the program was fed award winning ads for cars and luxury products along with that on the japanese carmaker and the project that was the input what came out is an emotional clip in which the car narrowly escapes destruction. of the director of the ad was still a human namely the award winning filmmaker kevin macdonald i think we all like to flatter ourselves as human beings that we have a unique way of understanding the world that could ever replicate and i think it's going to be very interesting things that make us laugh and make us cry because actually being created by computer. designing is thought to be