>> bill: apparently ms. hilton couldn't find her mouth. beer can. >> i know that's reassuring to you because you were worried that gaga and kim kardashianian was stealing the headlines lately. she is back. >> bill: that's fairly tame. >> especially if you -- which i'm sure you do remember the ad she did for that ham burger where she was in the bikini soaping up the car. that was in the united states. >> bill: women's groups is objecting to this. >> secretary of women's affairs said it was disrespectful to women. particularly blonde women. >> bill: have you ever been to rio de janeiro and the beach? >> they have, believe it or not, for beer advertising, they have a code there that says that the models in the ads cannot be treated as sex objects. >> bill: is that right? just for beer ads. >> they were treating paris hilton as sex -- the company has pulled the ad and put a much