people who accomplish things. >> exactly, people who earn their success. >> people like jessie walter. >> the cook. >> she runs cupcake kids, a business that does cooking events for kids. and here she teaches them how to make zuchini muffins. what do you think, doesn't this make them feel good. >> walter lost a job on wall street when the housing public burst, she didn't mope and ask for a handout. thought what she could do next. >> i could do this, teach kids to cook. and built the kitchen. >> while helping herself, she helped others. not just kids, she created jobs. >> an events manager, a kitchen manager. >> awesome, i work more than i did, if that's believable. >> and despite that, she says she's happier. >> i love it. you know, every day is different. >> these are the happiest people and those are the people who are most rewarded most of the time by the free enterprise system. >> a recent poll showed business owners have a higher