will no doubt blame the evil companies for gouging you. but companies are, they're not -- this is not the good will. this is not the red cross. they're running businesses. they've been eating the increase now for two years. they can't continue to do that forever. would you want them to? should you want them to? if they don't make money, they are going to have to lay off workers who then can't buy the products, which causes them to go out of business, which causes them now everybody to lay off more workers. you see how it doesn't stop? at some point, they have to pass on the increase to you. it's already been announced. the price of cereal is going up 5% later this month. general mills said can't do it anymore. dominoes, $5.99 pizza, now going up by $2. we can also expect increase in price of wheat, tires, butter, milk, corn, and so much more.