parking violations. now the technology is more and more affordable. a texas-based company, for example, digital recognition network, they are now working with banks newsing l.p.r., license plate recognition technology, as it's called, to more quickly track repos, those in default on their car loan payments. the ceo tells us the information his company is gathering is guarded and safe. >> the average citizen has no way to get to this information because we treat it as a protected record and we deny access unless you have permissible purpose. >> another private sector use, we're told we could see eventually, insurance companies tracking where you're driving, how many miles you drive to charge your premiums based on what they find with this technology. >> so obviously all this stuff is pretty controversial, right? >> yeah, of course. it raises a lot of privacy