intellect. during a safari in search of elephants in the jungle of south africa, jakes discovered another ingredient of success. as he watched the actions of a zooologist with an encyclopedia and a guide with a rifle. >> the zooologist can explain it, but he can't find it. he can explain the elephant, but he couldn't find it. the zulu who had said nothing the whole trip suddenly stands up and he says, the elephant is over there. the summarization of what i walked away from with was intellect can explain it, but instinct can find it. if instinct -- if information loads the gun, instinct pulls the trigger. >> how do people find their instinct? >> as much as i respect data and information, because i for years have taught you can't make good decisions with poor information.