>> right? >> no. >> and down under now to sydney, australia. 1888 hotel. what are they doing? >> i bet you didn't know there was an instagram hotel? known at the 1888 hotel, they jumped on the instagram bandwagon early on. started to reward guests with 10,000 or more followers a free night's stay off the bat. they stopped the program in december but are continuing to give random free night's stay for anyone who takes a selfie on the property with the #88hotel. >> make sure you do the correct hash tag. >> the hash tag is important. >> and finally -- >> kicking off a series of insta meets. beyond the property. it's fun. started in the guild hall property in new york city and the next in april at the miami thompson hotel. so -- they are giving the best photographers from the tours free night's stay and other gift
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