the brand? remember the romney circular firing squad. when he emrnlederged from it his eye ball was coming out -- >> sean -- >> here's my answer. trump wasn't a conservative a few years ago. >> every politician has changed their views 100 times. >> he's really flip-flopped. >> you asked a pertinent question i'm looking for the most conservative person. he's inspiring, that can ultimately win. >> why do you trust him to be conservative. >> with the quinnipiac poll he needs to pay attention to it. his net negatives are higher -- >> and mounting. even as his popularity mounts. >> why should they trump himst him as a conservative? giving money to hillary and bill. >> you guys are making me a special pleader. you keep saying i like him and then you trust him.