40% of all of our searches is the biggest category and search is locally intense, so people are looking for mainstreamed businesses, and so they have these businesses where there is 90% of durable market share, they take up the whole screen, and people basically go into that experience thinking that's that is the best stuff out there, but it is a lie. i wish i had time to guess your answer to the question why aren't regulators doing something about this, but i hope you will come back. thank you. >> thank you. >> tucker: after the break it, the latest on irma and the devastation left behind, and then it is 9/11, what does that mean? we will be right back. when you have allergies,