>> amazon has transformed the normalcy of shopping online. look what is happening to sears, j.c. penney. >> driving the trend, millennials demand for experience shopping. they want amenities and personal touches like custom-blended makeup. saks got the memo. overhauling their beauty department. >> the store becomes a display room that really helps to drive traffic to the online. they're much more profitable. >> flag ships are beginning to contend with stores like schofield's which rents space for three months at a time. and what millennials really want is constant change. >> the fact that we look at sales as a platform, the fact