> reporter: he's the man who broke the print unions and brought satellite tv "> > reporter: he's the man who broke the print unions and brought satellite tv " property="og:description"> > reporter: he's the man who broke the print unions and brought satellite tv ">
we are a closer look at "the daily". the bbc's rory cellan jones has a look. >> reporter: he's the man who broke the print unions and brought satellite tv to britain. now rupert murdoch has embarked on what could be an even riskier venture. >> ladies and gentlemen, "the daily." [ applause ] >> reporter: it's a newspaper only available for now on apple's ipad. "the dale" is a mixture of series serious news, celebrity gossip and high-tech tricks aimed at american readers willing to pay 99 cents a week, about 60 pence, to download it each day. >> no paper, no multimillion dollar process, no tracks, and we're passing on these savings to the reader. >> reporter: the papers are continuing to see readers just melt away. plenty of them are going online but they don't seem inclined to pay when so much news is available for free on the web. so the newspaper groups have latched onto this device in a rather desperate hope that it can provide an income for