costco? that's right. the discount retailer most famous for bulk toilet paper and mixed nuts just got into the bridal game. bob, the handler, not included. hello. >> the draping on the side gives it a nice little poof. >> reporter: long-time bridal designer kirstie kelly is teaming up with costco. on a line of six wedding dresses. >> it's creating this concept for the bride so she knows she's getting a high quality gown. it's a couture style gown. the gowns have an amazing construction inside. they're fully corseted out of beautiful fabrications. the only difference is the cost. >> thanks. >> reporter: there's nothing about costco that suggests bridal wear. you think toilet paper, you think cashews, almonds, anything else but clothing. >> right. >> reporter: did you even think twice about it? >> you know, i didn't. i didn't because the costco consumer is a very savvy consumer and our bride is a very savvy bride.