to vampires to showcase their new l.e.d. lights. >> oh, nice. >> reporter: there's always sex appeal. david beckham's modeling his new line of underwear. watching online or on mobile devices. godaddy's tv ads will feature what's called a quick response code. scan it with your smartphone, and you'll go directly to the advertiser's web page. and coca-cola's polar bears will comment online on the action in the stadium live as it happens. and speaking of animals, they're usually surefire crowd pleasers. volkswagen's betting this tale of big dog versus beetle is a big winner with super bowl fans. diana alvear, abc news, los angeles. >> i love the commercials are as big as the game. this actually our facebook question of the day, too. which super bowl ad do you think will get the most attention sunday night? check out wnnfans.com.