wow. >> what's great about these ultrabooks is quick response. without getting geeky, they have a solid state drive. so you turn it off, and when it comes back on it's immediate. it immediately goes back to where you were without a big startup time. >> mm-hmm. >> less than one inch thick at its thickest. ultrabooks. >> okay. now, i love these earphones because i'll always borrow my husband's and inevitably they pop out of my ears or they cause my ears to hurt because you brought up a good point, that a woman's ear, inner ear is smaller than a man's. >> we're different. >> so these are tailored for women. >> so altec-lansing has figured out that men and women are different. so they have these -- >> go figure. >> yeah, it took them long enough. they made these beautiful jewel-tone ear buds. we have these here in the platinum. these are gold. they come in different flavors. but what they've done is made smaller drivers, smaller ear tips. so they really fit comfortably in your ear and they stay in. they sound really good. they look really pretty. and they're comfortable to boot. >> what do those run about? >> these run about $50.