>> it was labeled fiction accidentally. >> reporter: they have apologized and said the fiction tag was not any religious judgment. they said it was a flat out mistake. >> our ceo is a devout catholic. he obviously loves the lord. he wasn't purposefully trying to do this. it was a mistake. >> reporter: they removed the miss labeled bibles as soon as they heard the problem and replaced them with bibles that are not tagged fiction. people we spoke to said they understand why a simple labeling mistake could strike such a nerve. >> i could see it being offensive to a lot of people. >> everybody has their own right to their own beliefs. >> i don't think it was deliberate. let it be. >> rob hayes reporting for abc news. >> i'm kind of in the camp of i get it. they said it was a mistake. they rectified it. >> fiction, nonfiction, religious section. >> bible. let's just label it bible. >> there you go. it goes right there. >> right. exactly. on display. coming up, when a bungie