wanted to sort of take away the stigma that people do when they look at homeless people. he said he used to look at them and think, go get a job. instead he launched this campaign on youtube that's pretty incredibly successful. it's called "rethink homelessness." to the tune of "royals" by lorde. called "cardboard stories" trying to explain the stories behind the people who are homeless. some battling lung cancer. one speaks four languages. i'm a computer geek. i am recovering from heart surgery. he is getting a lot of attention. some big companies are behind him. >> some say i do have a job and i'm homeless. very important lesson there. one last one for you. you can put this in the stupid category. a guy, michael hart, gets arrested for shoplifting. you get arrested. make a phone call. what phone call does the guy make? >> his lawyer. >> no.