begin to squeeze down the costs a little bit, they make you trim what you're doing. before you know it, your business isn't your own anymore. you're being dictated to. so, i see the walmart effect happen quite a lot. >> i think it's important to set expectations and communicate so that if people know you're a smaller company and you get the story out about the business and that there is some scarcity, whether it's by choice or just by the level of your operations, people understand that will drive up the value of the product and, you know, you'll get a pass. i think where it becomes an issue long-term to sort of decide you're going to be small is with your people, right? a lot of people, employees, are attracted to a fast-growing, dynamic workplace. at some point are you limiting their options in terms of how they can grow. >> thanks so much, guys. >> thank you. building buzz is important for any business trying to attract new customers. here now are five ways to promote your business without breaking the bank courtesy of entrepreneur.com. first, build a network.